UTM Campaign Builder
Create campaign URLs to use with analytics tools. Build trackable links for marketing campaigns.
Make something useful.
Enter the details, review your result, then copy or export. No account and no AI required.
See a real task before you start
Build a link with source facebook, medium social and campaign spring_launch.
Make it yours
Fill in the details below.
Keep this work for next time
Guests can keep using this tool. Members can save and resume drafts across devices, with no AI required.
Save or export a complete editable draft, including repeated line items. Files and passwords are never included. JSON backups stay on your device unless you choose to share them.
Your result
See the output and use its export controls when ready.
Complete the form to get started.
Quality checkpoint
- Check final destination loads
- Use consistent campaign naming in analytics
The calculator, builder or download above works independently. AI Assist is an optional explanation and writing helper, never required to complete the core task.
Create clean marketing links you can measure
UTM parameters identify where visitors came from when analytics software reads your links. They are particularly useful when a campaign runs across Facebook, email, WhatsApp and other channels. Consistent naming matters because “Facebook”, “facebook” and “fb” may become three separate sources in reporting.
Before you start
UTM labels become useful when teams use consistent naming. Write a small naming convention before launching campaigns and keep sources, media and campaigns lowercase where appropriate. A clean campaign link should preserve the destination URL and any useful existing parameters.
How to use this tool
- Paste the destination website address and test that it opens normally.
- Enter source, medium and campaign values using a consistent naming convention.
- Copy the new link and use it in your campaign, then inspect your connected analytics platform.
A real-world example
A spring campaign might use utm_source=facebook, utm_medium=social and utm_campaign=spring_specials.
UTM links label traffic; they do not measure visits by themselves. You need analytics configured on the destination site.
Check this before you finish
- Open the completed destination URL before publishing.
- Keep a shared list of approved campaign/source names.
- Check the receiving analytics system for tracked visits.
What to avoid
UTMs describe where a visit came from; they do not collect traffic statistics on their own.
WHAT THIS TOOL ACTUALLY DOESCopy an encoded URL suitable for ads, newsletters and social campaigns.
Frequently asked questions
Will a UTM link change my website content?
No. It adds query parameters to the destination URL. Some websites may use those parameters, but standard UTM tags are mainly for attribution.
Can I use UTMs in an email newsletter?
Yes. Source might be your newsletter and medium might be email, as long as the naming is consistent.
Continue with a related tool
Use the next tool when you're ready, without rethinking the whole workflow.
